Marketing Strategy

When a company first tries to establish themselves they typically will do something that will keep people engaged in the product. However when thinking of a new idea they draw it up and figure a way on how they can relate it to its customers. How can this product be more then it actually already is and how can we further benefit our consumers. I think an excellent example would be Apple with the way they are trying to keep people in there bubble. What I mean by this, is how they have been creating this idea that your everyday activities should revolve around their products and their products only. The first thing Apple did was remove the headphone jack, which originally drew a lot of attention because it was so out of character for a top smartphone brand to do this. Apple said it was to create more space for the battery but we all knew that was nonsense.

Samsung was still making bigger batteries on their phones while being able to retain the headphone jack. The idea behind this was to create this new feel with modern phones with the idea that people who use headphones should be using Bluetooth and not dealing with cords. So now you have to purchase a pair of Bluetooth headphones for about $20-160. A cheaper option was to purchase a wired pair of apple headphones that only apple devices can use because the plugin for the charging was now the same with the headphones. A famous device that apple created was the apple watch and it was very cool to be able to pair both devices together. While some may think it's dumb and a way to only get you to spend more money, It does save lives. A quick story I have is something I saw on social media a few days ago when a man went biking one morning and flew off his bike which left him on the ground unable to move. His apple watch detected a hard fall and notified medical help which an ambulance was able to locate and find his stranded. The man could have been left there with no help but he was fortunate to carry his smartwatch on him.

Companies like Apple are creating this idea that you have to use our products in order to go about doing more things with your cell phone as opposed to just calling and texting. You have the apple TV now which you can stream only from an apple cell phone. And while I like the idea of streaming things from my cell phone I also can't do it unless I have the apple smartphone. You have the apple watch which helps people answer phone calls, record steps, and many more engaging activities.  But you can only pair an apple watch with the Apple smartphone. I think by creating this bubble they are making their products more engaging and it shows how much more reliant we are on our cell phone. Whether that be good or bad I will let my audience answer, but what I will say is we really haven't gone anywhere in the modern technology era other than cell phones and drones.