The Importance of Word of Mouth Marketing

 The video we watched shows an illustration on why word of mouth marketing is so effective. We know that most new products are surrounded by hype and the companies advertising to pursue why this new product is far more superior then the last. When some that hype is warranted by people who we personally know it enhances our desire to purchase these products, due to the trust that exists between you and that individual. Even with websites like YouTube we always like to hear what other people had to say about the product and how they present the item itself. 

Now while we don’t always like to spend the biggest bucks on the newest iPhone, the importance of word to mouth can be so beneficial to a company’s recognition and success. Also something that goes unnoticed, we don’t always catch each tidbit of information that’s going on. Like with music sometimes you need to hear the song a few times before you’re ready to adapt and say you actually like it. Similarly with new products and how we are always adapting to change and that change can take time.

I wouldn’t own half the items I own today if it weren’t for word of mouth marketing. An example I always go to would be social media, and the reason I bring this up is because as a kid I never planned on having an account with social media. As a child growing up we were always warned to limit the amount of pictures we post on social media. My cousin created me a Facebook account, everyone in High school had Snapchat and Instagram. Its all passed from one person to the next, and the same can go with a lot of things in the world today.