Multichannel Marketing

Multichannel Marketing as mentioned in the video is a practice that involves interaction with clientele using a variety of methods such as websites, direct mail, mobile, email and more. Multichannel Marketing is critical to being able to understand where your current clients stand, and what they might expect from you in the future. Constant communication and increased awareness is key to developing good relationships and being able to maintain those relationships for years to come. In order to begin, you must understand your buyer and create a test that will allow you to collect the data and be able to respond accordingly. People are no longer on one channel, we have cell phones, laptops, TV's etc. It is a proven fact that single-channel consumers spend way less then multichannel consumers do. I think it's fair to say Multichannel Marketing is the new wave of being able to help consumers really interact with what's in front of them.  

An example of Multichannel Marketing is being able to save a coupon from your phone and bringing it back to a brick and motor location in order to redeem it. The use of a phone and being able to carry the coupon without a physical piece of paper in your hand. This is just an example, depending on whether it be UPS or some type of postal service it will still be crucial to understand what forms of Multichannel Marketing that portion of people are ok with. You also want to Test the effectiveness of your multichannel marketing efforts by selecting groups that do not receive the multichannel promotion. This will help you measure your campaigns’ effectiveness.