Image Marketing

A company image is going to determine what the company portrays itself as. The point of an image is to help build a target audience you can eventually grow and expand with. I also think that while the company image is very important, we can also look at the name of a company is equally as important. These two things go head to head in terms of perception and how consumers like you and me will view the company as a whole when first evaluating it. Hiring a graphic designer that will help portray the company's values and ideas will also be beneficial. But before you start thinking about design you have to take a look at defining the qualities that best represent the company as a whole. For example if you are running a grocery store such as Pete's Market, you want the company logo to give off that fresh organic food taste. That every time the consumer passes by and they see that company image it's hard to resist.