While we hear the words often, promoting and advertising are two different concepts that are slightly related however they pertain to two different ideas. When advertising a product you are trying to persuade someone to invest in your product or service. Most advertisements try to be quick and to the point because they come at times when we as consumers least want something else shoved in our face. An example would be trying to watch a fun video on youtube and somewhere in between having to listen to a 15 second add you can care less about. You notice that while some videos make you listen to the full 15 seconds, others allow you to skip after just 5 seconds. It clear that the makers of these ads are getting less and less time to develop their ideas and more just getting to the point. Advertising comes in many forms such as TV, radio, newspapers, billboards, and much more.
Such is different when promoting because when we are promoting a product we are giving our consumers a chance to engage with what's going on. An example would be my State Farm agent going to an expo and creating a game that involves raffles with prizes and creating a more engaging environment to help pull people into getting a free quote. By doing this the agent isn't forcing you to listen to his advertisement but rather giving you a chance to participate in something fun and potentially winning a prize. They are then able to keep your information under file and give you routine calls on a year to year basis to inform you about current promotions they are offering which at that point would be a slight form of advertising.
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