Feedback

Feedback is a very important key performance indicator when accessing your final work. It makes you realize what parts of your presentation you are missing, and what you could elaborate on. When first coming up with a design we always are viewing things from our perspective, and what we like. That feedback allows us to realize what an audience is looking for, and it's difficult being told that considering we always think so highly of the original work that was being put in. Whether it be an essay or a presentation we are always demonstrating our abilities to improvise on a topic and expand upon what's already been discussed. For my project, I had responses asking about my choice of pictures and presentation background. I will admit I am not very skilled in designing, It was good to hear about the types of backgrounds I could have used in order to help illustrate my points more clearly. My rough draft was mostly criticized for the definitions being used and the reason for that was the unfamiliarity with these marketing topics we have been researching all semester.

Surfing the Tsunami

After reading into the text "Surfing the Tsunami" I now have some perspective on where our thinking needs to be set when determining future employment. Adapting to AI is one aspect mentioned in the text and while we adapt we must be aware of where we stand in the workforce and the importance of the position you hold at your job. We know the future of Artificial intelligence is only going to improve as time goes on. Some are excited about the convenience it offers in accomplishing everyday tasks, such as navigating and calculations. Many others would argue that humans will become too dependant on it, and lose sight of what actually makes us human. Some argue that AI will lead us to create robots that replace jobs and eventually force more people to go to school. 

I believe Amazon was one of the many first companies to come out and say they are trying to develop a system that will allow your packages to be delivered using drones. While the idea sounds super cool and fascinating we must also consider the number of UPS and other delivering companies that will be at risk due to their jobs being replaced. Obviously, the market for a delivery driver isn't as high as a business major trying to pursue his goal of landing a job after graduation. However, after reading into the situation, I'm seeing that jobs that require analyzing a ton of data will be replaced such as financial services and insurance. That is extremely alarming and makes me feel like I should consider switching majors considering I am currently studying finance right now. Although we know change is coming for the better or the worse, we also must prepare for what's ahead and plan accordingly.

Promoting vs Advertising

While we hear the words often, promoting and advertising are two different concepts that are slightly related however they pertain to two different ideas. When advertising a product you are trying to persuade someone to invest in your product or service. Most advertisements try to be quick and to the point because they come at times when we as consumers least want something else shoved in our face. An example would be trying to watch a fun video on youtube and somewhere in between having to listen to a 15 second add you can care less about. You notice that while some videos make you listen to the full 15 seconds, others allow you to skip after just 5 seconds. It clear that the makers of these ads are getting less and less time to develop their ideas and more just getting to the point. Advertising comes in many forms such as TV, radio, newspapers, billboards, and much more.

Such is different when promoting because when we are promoting a product we are giving our consumers a chance to engage with what's going on. An example would be my State Farm agent going to an expo and creating a game that involves raffles with prizes and creating a more engaging environment to help pull people into getting a free quote.  By doing this the agent isn't forcing you to listen to his advertisement but rather giving you a chance to participate in something fun and potentially winning a prize. They are then able to keep your information under file and give you routine calls on a year to year basis to inform you about current promotions they are offering which at that point would be a slight form of advertising.

Image Marketing

A company image is going to determine what the company portrays itself as. The point of an image is to help build a target audience you can eventually grow and expand with. I also think that while the company image is very important, we can also look at the name of a company is equally as important. These two things go head to head in terms of perception and how consumers like you and me will view the company as a whole when first evaluating it. Hiring a graphic designer that will help portray the company's values and ideas will also be beneficial. But before you start thinking about design you have to take a look at defining the qualities that best represent the company as a whole. For example if you are running a grocery store such as Pete's Market, you want the company logo to give off that fresh organic food taste. That every time the consumer passes by and they see that company image it's hard to resist.